The Broadway, 10 Broadway, London, SW1H 0BP
Listed 21 Nov 2025 · Westminster
How the price compares
Key features
- 4-bedroom, 4-bathroom apartment on the 12th floor, 2,817 sq ft, south and west-facing
- Completed, brand-new development with contemporary, light-filled interiors
- Access to premium amenities: fitness suite, swimming pool, residents’ lounge, concierge
- Images disclaimer: Images are for illustrative purposes only and should not be relied upon
- Secure, concierge-managed building with 24-hour services
- Central London location with seamless access to transport, dining and culture
- Expansive windows and elegant finishes offering both style and comfort
- EPC Rating = B
About this home
Stunning south & west facing 4 bed, 4 bath, 12th floor, 2,817 sq ft apartment in a brand new development. Premium amenities, concierge, and breath taking central London living.
Description
Occupying the 12th floor, this south- and west-facing 4-bedroom, 4-bathroom apartment spans an impressive 2,817 sq ft of exquisitely designed living space in a completed, brand-new development. Every aspect has been thoughtfully considered, combining contemporary elegance with timeless sophistication to create a residence of unparalleled refinement.
The expansive open-plan living and dining areas are drenched in natural light, enhanced by panoramic south and west-facing views over the city. The interiors are crafted with the finest materials and finishes, delivering a harmonious blend of style, comfort, and functionality. Each bedroom is a serene retreat, while the bathrooms offer a spa-like experience with premium surfaces and bespoke fittings.
Residents enjoy access to world-class amenities, including a state-of-the-art fitness suite, swimming pool, and a stylish residents’ lounge, all complemented by a secure, concierge-managed building providing 24-hour services. Every facility is designed to enhance both relaxation and recreation, ensuring a lifestyle of absolute convenience and luxury.
Perfectly situated in central London, the apartment offers seamless access to transport links, cultural landmarks, and the city’s finest dining and shopping destinations. This residence is more than a home—it is a statement of modern sophistication, elevated urban living, and refined luxury, combining breath taking views, premium finishes, and exceptional amenities in one of London’s most coveted addresses.
Location
The Broadway is beautifully connected in every sense. The celebrated sites of Big Ben and the Houses of Parliament, Westminster Abbey and St James’s Park are all neighbours to this vibrant and exciting new district.
A short walk away through St James’s Park, with its famous views of Buckingham Palace and Horse Guards Parade is the fashionable shopping district, private members’ clubs and a wealth of restaurants in both elegant St James’s and fabulous Mayfair. The underground stations of Westminster and St James’s Park are close, along with the heart of London’s travel network, Victoria Station.
The Broadway is in a desirable location in the heart of historic Westminster, SW1. Nestled between the City of London and the Royal Borough of Kensington and Chelsea. Westminster is home to the capital’s best-known attractions including the Houses of Parliament, Buckingham Palace, Westminster Abbey and Big Ben.
Square Footage: 2,817 sq ft Leasehold with approximately 996 years remaining.
Additional Info
Service Charge: £12.50 psq ft Estimated Ground Rent: Zero Council Borough: Westminster
Property details
- Property type
- Apartment
- Size
- 2,817 sq ft / 262 sq m
- Council tax band
- H
- Tenure
- Leasehold
- Lease remaining
- 995 years left
Floorplan
Location
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1 on this map
- St. James's Park Station0.1 mi
- Westminster Station0.4 mi
- Victoria Station0.5 mi
What nearby homes sold for
Median sold prices in SW1H over the last 12 months: flat £860k.
| Address | Type | Sold | Price |
|---|---|---|---|
| Apartment Cw13.02, 10, Broadway London SW1H 0BP | Flat, new build Leasehold | 25 Jul 2025 | £2,700,000 |
| Apartment Pw15.01, 10, Broadway London SW1H 0BP | Flat, new build Leasehold | 18 Jan 2024 | £6,888,000 |
Contains HM Land Registry data © Crown copyright and database right 2026. Licensed under the Open Government Licence v3.0. All sales in SW1H
Buying costs
Estimates only, using rates in force from April 2025. Check GOV.UK, Revenue Scotland or the Welsh Revenue Authority and speak to a mortgage adviser before you offer.
Listed by Savills Residential Developments, Margaret Street on Rightmove (original listing). First listed 21 Nov 2025; details checked 7 Nov 2026. Latest change: added on 20/11/2025.
Agent disclaimer
Disclaimer - Property reference LAD251116. The information displayed about this property comprises a property advertisement. Rightmove.co.uk makes no warranty as to the accuracy or completeness of the advertisement or any linked or associated information, and Rightmove has no control over the content. This property advertisement does not constitute property particulars. The information is provided and maintained by Savills Residential Developments, Margaret Street. Please contact the selling agent or developer directly to obtain any information which may be available under the terms of The Energy Performance of Buildings (Certificates and Inspections) (England and Wales) Regulations 2007 or the Home Report if in relation to a residential property in Scotland.
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